State of Hindi Literature - Sales

An excerpt from a news report calls for serious consideration from all the Hindi Lovers :

future of Hindi literature

Stationed beside a rack containing the pantheon of Western philosophical thought — neatly stacked Hindi translations of Russell, Marx, Thoreau and Machiavelli — Hind Pocket Books sales promotional officer R.P. Tiwari says he can sense the decline of Hindi readership even when he tours various places in search of business and if a piece of literature was not commercially viable, it would in all likelihood not be published.
Another significant facet of the readership equation is the apparently increasing age of readers — Hindi books seem to be read only by people well into or well past their middle age.